Taylor Swift debuted a new look for her CoverGirl campaign with a darker hair color.

She’s been shooting a series of ads with different looks in mind – Rocker, Glam, Clean, and Country-Bohemian (that’s in order from left to right).

Tay explained “I think in life we have a bunch of different version of ourselves and that goes with our personality, how we act around our friends, how we act in a job interview. It’s all very different how we act.”

“I think it’s all equally different the way we choose to dress, the way we choose our makeup. The cool thing about makeup is that it can be so different on any given day.”

Check out a behind-the-scenes look at her photo shoot below.

What do you think of Taylor’s new look?

Source: Just Jared